Automated A/B Testing
in progress
R
Roy Jay
The user will be able to create two variants of a landing page. The system will automatically direct a designated percentage of the page views to each of the variants. The system will compile stats for the variants in the project. The user will then be able to choose a Champion variant and continue A/B testing against additional Challenger variants.
T
Tim
When??
Yep Team
Quick update: We start building this feature, but we need a bit more time. Thank you.
Yep Team
marked this post as
in progress
Dom
Personally, I'd like a non-automated version of this as well if possible as I would rather run the numbers myself.
However, if you're looking to make this as simple as possible with automating then hopefully you can run the numbers through CXL's A/B test calculator (https://cxl.com/ab-test-calculator/) and at least allow users to adjust the significance level they are ok with e.g. 90%, 95%, 99%.
Yep Team
marked this post as
under review
T
Tim
Even better than A/B testing only 2 pages at a time?
Unlimited, continuous split testing!
Keep adding an unlimited number of page variants, while the system tests them all
Yep Team
Tim: Great idea. We are reviewing this now!
T
Tim
Yep Team Thanks Steven, that would be a marketer's dream! 😍